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Q - How do I start to promote my business with video?
A - Your starting point is to create a project brief. This is the instruction that will be used to develop the video and firm up costs. The better the brief the more chance there is of a successful video production. The brief should be as comprehensive as possible based on an accurate appraisal of what you want to achieve through the video.
As a guide the following points should be addressed:-
- What is the aim of the video?
- Define the intended audience.
- What is desired effect on audience? Instruct or inform? Change attitudes or behaviour? What action should result from the programme?
- Degree of urgency?
- Ideal length of video?
- Type of presentation; documentary, "fly-on-wall", presenter, talk-over, music only or maybe a mixture?
- Style of presentation; matter of fact, serious or humorous?
- Use of graphics; extensive, limited or none?
- Soundtrack; any music preferences? Note that commercial music copyright fees can be substantial and copyright free, library music should be considered. Are you providing the music?
- Script, if required to be developed by whom and when?
- Delivery format e.g. DVD, web media etc.
- Budget; how much is allowed for the video?
I hope this gives you some ideas for your intended video production.
Please give us a call to find out how we can help you.
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